This brief infographic summarizes the best approach that Gozio has developed based on years of working with health systems to drive the highest possible engagement among healthcare consumers. Here are a few key highlights:
- Building a really good and engaging mobile app is hard. Health systems should focus their resources on patient care and outcomes and let someone else build the app.
- A mobile platform needs to be done well because patients simply aren't as loyal today. They have high expectations for their experience and if those aren't met, they will leave.
- Most patients don't think health systems are doing a good job with their digital offerings today.
- Since most patients are using a smartphone today, the mobile experience is critical.
- To be successful on mobile, work with a vendor that has already delivered a successful foundational framework for a mobile platform for healthcare.
- Plug in the 80% or so of things you already have or know you need now that are likely available through an API or other data feed. Launch with that 80% live.
- Add the 20% of truly unique or new offerings over time.
