Piedmont: Simple Steps to Ensure a Successful Mobile Strategy

Piedmont Healthcare developed a mobile strategy that set out to capitalize on the growing reliance on smartphones for retrieving online information and directions. Their top priority was to improve patient experience with a mobile platform that enabled users to navigate and access the entire system.

In this case study you will learn:

  • How mobile wayfinding became the solution for a growing metropolitan healthcare system concerned with improving the overall patient journey
  • How mobile wayfinding is integral to the growing trend of consumerism in healthcare
  • How engaged employees championed the app and promoted it to patients
  • How to market the app and engage consumers

See Gozio in action: