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WHITE PAPER

Creating the Digital Experience Healthcare Consumers Crave

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Marketing moves center stage

With consumers demanding mobile experiences that simplify their healthcare journey, a unique opportunity exists for marketing professionals to take the lead in designing approaches that give health systems a competitive advantage.

This AHA Executive Insights report shares highlights from a discussion at the 2021 Society for Health Care Strategy & Market Development (SHSMD) Connections annual conference. Marketing and strategy leaders explored current challenges to designing and implementing digital strategies and defined best practices, revealing valuable insights for the future.

Download White Paper

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