New on Becker's: UNC Increased Engagement and Vendor Collaboration
An article in Becker's Hospital Review takes a look at how UNC is thriving in its highly competitive environment by constantly improve it's patient experience and pushing vendor partners to work together to increase engagement.
According to the article, "UNC wanted to augment its [mobile] app to provide patients with enhanced wayfinding and appointment reminder features to drive higher engagement so they approached Gozio and Artera® (formerly WELL Health) about a collaboration. The UNC Health team had worked with both companies before and was confident they were the perfect partners to execute their vision.
By integrating these two technologies together, UNC Health leveraged the natural synergy between the companies to create a more seamless experience for their patients. The health system integrated Gozio-powered wayfinding with the Artera patient communications platform to give patients the option to download their app. Due to its API and integration capabilities, Artera was able to create a smart phrase that was stored in Gozio’s hyperlink to pull in unique appointment information. The hyperlink was inserted into every Artera-generated appointment reminder, enabling patients to download the UNC Health app if it wasn’t already on their phones. In the first week of the link going live, there were 4,500 clicks.
'From an end-user perspective, we focused on creating a frictionless UNC Health experience and that’s where I think this is really unique,' said Dan Dodson, System Director, Digital Health and Innovation at UNC Health."
To learn more about how UNC is continuing to innovate to drive high levels of patient engagement, read the full article.