Meet Gozio at SHSMD 2026

Meet Gozio Health at SHSMD Connections 2026 in Baltimore, Sept 27–29. Learn how marketing leaders are owning mobile to drive patient engagement, retention, and satisfaction.

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Mobile Is Marketing's Missing Channel

Mobile touches nearly every part of the patient journey, yet it rarely sits inside marketing's strategy.

When marketing owns mobile, health systems get a consistent brand experience — and patients get the engagement, retention, and satisfaction that comes with it.

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Visit Us at Booth 500

Swing by our 10x20 corner booth all week for a live, no-pressure demo of the mobile patient experience platform — wayfinding, scheduling, bill pay, MyChart, and more, all in one branded app.

Schedule a Demo at Booth 500
Preconference Workshop

Healthcare's Most Overlooked Brand Channel: How Marketing Leaders Are Winning with Mobile

Your mobile app is one of the most frequent brand touchpoints a patient has with your health system outside of a clinical visit. Yet most systems still treat it as an IT project.

The marketing leaders seeing measurable results have made a different choice: they own mobile as a brand channel.In this session, a veteran healthcare CMO shares  lessons from years of leading mobile patient experience initiatives at major health systems. Drawing on real-world results, they'll walk through a five-step, marketing-led playbook for building and launching a branded consumer app.

The session is interactive: expect breakout exercises designed to help you audit your own mobile strategy and build an internal pitch you can take home.

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Sunday, Sept 27
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11:15am–12:45pm
New Research

Why Patients Leave: New Data From The Harris Poll

We commissioned The Harris Poll to survey 2,010 U.S. patients on the pre-visit experience. 80% say a provider's first impression happens before the visit even starts. Marketing can own this impression with the right mobile strategy.

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67%
agree pre-appointment difficulty often sets a negative tone for the entire visit
82%
would feel more confident about the quality of care with a smoother pre-appointment experience
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83%
feel like they are receiving higher quality care when arrival for a medical appointment is frictionless
80%
agree the first impression a provider makes happens before the visit
Steve Burris - Gozio

Steve Burriss

President
UNC Health’s Triangle Region

"We want to find innovative ways to enhance the patient experience during what is often a stressful time. This technology helps our patients and their families more easily find their way around our hospitals and clinics."