SHSMD Education 2021 Sponsored Webinar
Wednesday, June 23, 2021 | 12:00-1:00pm CT
Even with University Health’s marketing team’s vast technology and knowledge resources, they found themselves needing to overcome operational issues to reach their goals. A mobile wayfinding app solution provided the perfect opportunity to gain the attention of Operations, bring a new level of understanding and respect for the marketing team and pave the way for more collaboration across departments for future and even past projects.
This presentation will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.
Presenter: Crystal Senesac, Executive Director Marketing Communications, University Health