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Mobile Wayfinding: Translating Improved Patient Experience and Staff Engagement into Best
Piedmont Healthcare Shares their Success

Wednesday, October 11, 2017
1-2 p.m. Eastern; noon – 1 p.m. Central; 10 – 11 a.m. Pacific

Click here to register.

During the construction of a $603 million new tower in downtown Atlanta and with an expanding system of seven regional hospitals, Piedmont Healthcare determined that navigating the complexities of an
unfamiliar health care system was a major source of stress for its patient population. To meet its strategic
goals of enhancing a patient-centered culture of care and transforming overall patient experience,
Piedmont developed a mobile strategy that anchored adoption of its system-branded app with innovative
wayfinding technology and relied on extensive staff education and engagement before the system-wide
roll out.

To address additional workflow efficiencies, patient education and clinical improvements beyond
wayfinding, Piedmont enhanced the mobile platform with features such as emergency department wait
times, find-a- doctor directory, virtual visits and seamless appointment scheduling. The app helps patients
access MyChart and includes other features such as parking reminders and “Pay My Bill.” The resulting
app, PiedmontNow, demonstrates several best practices of hospital mobile platforms and provides a one-
stop, robust user experience and real-time analytics for continuous improvements.

Katie Logan, vice president, experience at Piedmont Healthcare, will discuss the best practices for
developing a system-branded mobile app, including prioritizing patient experience, leading with staff
engagement to drive adoption, realizing clinical improvements with wayfinding and added features, and
evaluating analytics for ROI.

What You Will Learn:

  • How to design a mobile strategy that optimizes patient care and improved patient experience
  • Understand the importance of wayfinding as a significant motivation to adopting a hospital’s mobile platform
  • How to identify patient experience and clinical improvement opportunities such as access to care, decreasing missed appointments and staff interruptions that can be addressed with a mobile wayfinding solution
  • How to drive adoption of a mobile platform with staff engagement
  • The value of one hospital-branded, mobile platform with feature-rich content and multiple patient engagement opportunities
  • ROI and sustained engagement of a mobile app based on real time analytics


Katie Logan
Vice President Experience
Piedmont Healthcare

Click here to register.