The Wayfinding Solution from Gozio has earned the exclusive endorsement of the American Hospital Association.
Why mobile apps with wayfinding are becoming a necessity.
Mobile phones have come a long way since the first Motorola cellphone in 1973. The first model was 9 inches long, over 2.5 pounds, and almost $4,000. Very few people owned one, but fast-forward to today and you rarely see anyone without a mobile phone in hand, and it is usually a smartphone.
There has been astounding smartphone growth, from 2% in 2005 to 27% in 2010, to 75% in 2015.1
According to Pew Research, smartphones are a key entry point to the online world.2 Everything has gone mobile! It’s how Americans stay connected, with phone calls, social networking and also navigation.
Mobile is nearly everywhere, however healthcare is underserved.
- There is a lack of information when patients need it most
- Navigation stops at the front door of the hospital
- No appointment reminders or alerts
- No communication of the hospitals services and amenities
- No connection with the health system or physicians
Think of the anxiety that comes with feeling lost, poten- tially being late or missing an appointment. The reality is that hospitals are getting larger, layouts are not always logical and footprints are more and more complex.
Today’s healthcare is all about patient engagement. The Affordable Healthcare Act is driving hospitals to be patient focused and service oriented…branding comfort and convenience is a must. The marketplace is competitive and every healthcare organization is jockeying for an advantage. Patient engagement is proving to be one of the biggest marketing challenges.
What is the answer?
Right now 74% of US adults have a smartphone and 93% of healthcare professionals believe that a hospital branded mobile apps can improve patient experience and outcomes.3 4
Some have expressed concerns that their population of patients is elderly. No surprise that younger age groups generally have the higher percentages of mobile phone use. However, in 2014 smartphones were ranked as the most valuable digital device ahead of laptops in all age groups.5
With mobile integration, patients can get directionsfrom anywhere to anywhere in the hospital and can feel comfortable with their own device alleviating their stress.
We know that patient experience drives hospital profitability. When hospitals are ranked by profitability, the most profitable hospitals have the highest Press Ganey HCAHP scores. For an average size hospital this is around $8M at stake.
A hospital branded mobile app that features turn-by-turn “blue dot” wayfinding guidance can guide patients to a variety of destinations: amenities, gift shops, restrooms, parking, transportation, doctors, points of interest and more! The app also provides your patients easy access to health education and wellness libraries. The boost this could give to your HCAHP scores is extraordinary.
A mobile app solution is inviting to patients, is intuitive, and provides instant interaction. It sends a message that you are a modern healthcare facility and that you care about your patients. Patients will feel safe, guided, and provided with state-of-the-art solutions that can make the difference.
1. comScore report, 2015
2. PewResearch, 2014
3. comScore report, 2015
4. mHealth, April 22, 2015 – eclinical survey
5. Deloitte, February 2015