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Tuesday, March 6, 2018 from 2:30 – 3:30 p.m.
Katie Logan, VP Patient Experience, Piedmont Healthcare 

Navigating and accessing large hospital systems can be difficult for patients. Piedmont Healthcare, a $3.5 billon, seven-hospital system in North Georgia developed a mobile wayfinding platform allowing patients to use smartphones to get from home, to the right parking garage, and step-by-step guidance to their destination to vastly improve patient experience and address additional patient experience challenges of the growing health system.

This session discusses the best practices for developing a hospital-branded mobile app including prioritizing patient experience, leading with wayfinding to drive adoption, realizing clinical improvements with feature-rich content, and evaluating analytics for ROI.

Learning Objectives:

  • Identify key objectives of a mobile platform to promote patient experience
  • Identify clinical improvement opportunities such as access to care, decreasing missed appointments and staff interruptions that can be addressed with a mobile wayfinding solution
  • Recognize wayfinding as a significant motivation to adopting a hospital’s mobile platform
  • Demonstrate the value of one hospital-branded, mobile platform with feature-rich content and multiple patient engagement opportunities
  • Assess ROI and sustained engagement of a mobile app based on real time analytics

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